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During a speaking tour in North America, Europe, and Australia, Peterson was stunned at his ability to draw crowds everywhere he went, as his online videos generated hundreds of millions of views. People regularly thanked him and his lectures for helping them change their lives for the better. He thinks about his live lectures, where the measure of success is getting an audience to remain utterly silent, and finds that the most successful topic in that regard is responsibility. Peterson surmises that the appeal of this topic is the result of a culture too focused on rights and insufficiently focused on responsibility. He turns to the late-19th-century philosopher Friedrich Nietzsche, who famously announced that God was dead, meaning that rational inquiry had triumphed over a belief in the supernatural. As a result, Nietzsche predicted that people would fall into nihilism or adopt secular religions, also known as ideologies, which promised an idealized social order created entirely through human effort rather than divine intervention (a theme also explored in the novels of Dostoevsky, especially Demons). Nietzsche’s solution to this civilizational crisis was the Übermensch, “the individual strong enough to create his own values, project them onto valueless reality, and then abide by them” (164). Given that all people depend on others for survival, Freud and Jung were highly skeptical of anyone’s ability to create a moral system that was truly their own. Even if they could, such a framework would be ruinous for society as a whole.
What Nietzsche misses is the centrality of the soul, which is capable of experiences that are very real despite not being subject to scientific observation. The revelatory capacity of the individual soul suggests that “the true meaning of life is available for discovery, if it can be discovered at all, by each individual, alone—although in communication with others, past and present” that the highest truth is “what is subjective (but still universal)” (166). Ideologies try to force different kinds of people into a single form of purportedly objective reality, often with catastrophic results (he principally relies on the example of the Soviet Union and its attempt to eliminate private property). Ideologies select abstract categories like “the economy” or “the patriarchy” (169) and make them the centerpiece of reality, ignoring the complex factors that make up social phenomena.
People who are “smart but lazy” (171), Peterson argues, are susceptible to ideologies, which suggest a true understanding of the world but rely on easy solutions. Freud made this kind of mistake by attributing everything to sexual desire, as did Marx in framing all of history as class struggle. The legacy of Marxist regimes should lead us to “beware of intellectuals who make a monotheism out of their theories of motivation. Beware, in more technical terms, of blanket univariate (single variable) causes for diverse, complex problems” (174). Those who adopt such ideologies tend to believe themselves to be absolutely in the right, while their opponents must be either ignorant or malicious. This leads to feelings of ressentiment, a French term for blaming others for all the problems of the world without a trace of introspection. The horrors of the 20th century have killed ideology, leaving in its wake the need to take responsibility for oneself and lead a fundamentally decent life.
Just as heat and pressure eventually form coal into a diamond, Peterson argues that a human being achieves their pinnacle in fusing together the contradictory elements of their own self. Setting clear goals is a crucial step for achieving internal unity, which can have positive physiological effects in reducing stress and anxiety. Someone pursuing multiple goals will never be satisfied, because they will never get everything, whereas “to move forward with resolve, it is necessary to be organized—to be directed toward something singular and identifiable” (184). As a graduate student, Peterson found that his colleagues were happier and more motivated than other workers even though they had little money or prestige. As a professor, he found that students who took on more work did better than those who worked less. It is easy to question whether one’s goals are truly worthwhile, but such attitudes can lead one to “become unmoored and drift” (187), making one bitter and even less capable of making effective decisions.
Regardless of the goal one pursues, the pursuit itself can instill a sense of discipline and self-organization. This entails learning not just to sacrifice certain wants for a clear purpose, but to sacrifice other wants for the good of social cooperation. To do so is not to compromise one’s individual essence, but rather to establish the proper balance between the creative impulse and the need for social harmony. People can disagree about precisely how to arrange a social order, just as they might argue about which religion is preferable, but no reasonable person can doubt the need for social order (and, Peterson implies, the religious impulse as well): “To think that peace can exist without the overarching and voluntarily accepted game is to misunderstand the ever-present danger of the fragmented tribalism to which we can so easily and devastatingly regress” (191). Participation in these social structures often involves hierarchy, where “an apprentice must become a servant of tradition, of structure, and of dogma, just as the child who wants to play must follow the rules of the game” (192), and like the child who learns that the rules are necessary for the game, an apprentice learns that rules help to integrate disparate personalities into a working structure.
Some of the most important rules are those which forbid certain actions, such as most of the Ten Commandments. For Peterson, that famous list points to a main idea: “subjugate yourself voluntarily to a set of socially determined rules—those with some tradition in their formulation—and a unity that transcends the rules will emerge” (195). That unity is later formulated by Jesus in the Gospels, who summarizes the Gospels as loving God and loving “thy neighbor as thyself” (196). Jesus’ authority came from his mastery of the Jewish tradition, and so those who focus on honing their own skills in an existing body of skills and rules are following in a proud cultural tradition.
Peterson is well known (from 12 Rules For Life) for telling people to clean their rooms, but he admits that he himself does not always live in the tidiest conditions. Even so, he argues that it is worthwhile to make something, even one thing, as beautiful as one can. Art in particular is an especially useful way to provide a daily reminder of the importance of beauty in one’s life. “Art is the bedrock of culture. It is the foundation of the process by which we unite ourselves psychologically, and come to establish productive peace with others” (203). He then turns to his own childhood, asserting that his memories from this period are all the more visceral because they are inexact—tied to feeling rather than to physical details like what a house or street looked like. As an adult, he found himself overly preoccupied with details. The responsibilities of adulthood necessitate this change, but a loss of childlike wonder is nevertheless something to be regretted. He cites poets Romantic poets such as William Wordsworth and William Blake to argue for the need to “rekindle our delight in the world” (210), lest daily requirements limit our view to mere “bleak necessity” (212).
Using the metaphor of hearing an unfamiliar noise in a dark room, Peterson discusses how artists are the ones to explore the unfamiliar, to impose order upon chaos, even if they are not fully aware of doing so. Creation is an urge that they follow, not always knowing where it will take them, until they discover a truth more powerful than any accessible by reason. He recalls a trip to the Metropolitan Museum of Art in New York City, where enormous effort has been made to store and exhibit great works of art on an incredibly valuable stretch of land, all so that thousands of people might come each day to admire these works in something resembling a religious experience. He discusses how he filled his home with old paintings from the Soviet Union, and how he tried to make his office more aesthetically pleasing than the industrial style in which it was constructed, until a senior administrator vetoed the latter plan as too expensive. He made more modest improvements to his office anyway, and while such minor acts of rebellion carry the risk of retribution, that risk is preferable to the cowardice of submitting to mediocrity and ugliness. He closes with a note on abstract art, arguing that while many people appreciate it rather than less traditional forms, he finds it no less worthwhile, as “artists teach people to see” (225-226). Art that does not exactly resemble the physical world can nonetheless tell us something very profound and beautiful, which otherwise might have escaped our notice.
At first glance, the chapter on ideology does not appear to fit as neatly within the overall scheme of the book as other chapters. The mythic tales that animate so much of the text are not present in that chapter, and the themes of order and chaos take an abrupt departure after being the primary focus of previous rules. The self-help motif as a whole takes a backseat to a rhetorical style more in line with Peterson’s role as a culture war pugilist than that of a professional psychologist applying his findings to everyday life. His description of ideology echoes a conservative critique of ideologies such as liberalism, that they mimic the religious impulse but turn humanity, rather than God, into the object of worship. Marx and Freud are particular subjects of critique for attempting to find a primary cause for human history, which in Peterson’s estimation makes them “the intellectual equivalent of fundamentalists, unyielding and rigid” (173). This intellectual rigidity, for Peterson, is the common problem of all ideologies, from the right to the left, and it aligns with his larger argument about the necessity of moving beyond an excessive reliance on order.
Peterson’s critique of ideology illustrates the importance of The Balance Between Order and Chaos. Throughout the book, Peterson frames order as necessary for human thriving, while acknowledging that too much order can stifle creativity and freedom. In Chapter 6, he presents ideology as the purest expression of excessive order. To fit all of social and political life within a digestible set of principles would be the ultimate triumph of human reasoning over the chaos of the world. In Peterson’s view, the utopias promised by Marx and other ideologues envision a world without complexity, suffering, or uncertainty, a triumph of order in the most absolute sense possible. To abandon ideology is thus to embrace some degree of chaos in political life, if only as a bulwark against the “adoption of a rigid, comprehensive ideology, predicated on a few apparently self-evident axioms…with the potential to far exceed in brutality all that had occurred in the religious, monarchical, or even pagan past” (163). Peterson does mention elsewhere the dangers of excessive rigidity, but for him, this threat truly comes to life in the form of ideologies (and he believes, as indicated in his more political commentary, that the ideological impulse is currently stronger on the political left).
The other two chapters fall much more squarely within the self-help message of the book, particularly The Power of Purposeful Thinking. Peterson is hardly the first self-help author to emphasize the importance of attitudes in shaping one’s circumstances, but his academic background enables him to frame it in terms of cognitive psychology. Few themes are more frequent in the self-help literature than the pursuit of goals, and so Peterson describes the pursuit of goals as hinging on unification within the self, taking the disparate and often conflicting aspects of the human personality and directing them toward a common object. Peterson of course cannot promise success in achieving any goal—life is far too varied for any such promises to be credible—but he does promise substantial psychological benefits that provide their own set of results. “Clear goals limit and simplify the world…reducing uncertainty, anxiety, shame, and the self-devouring physiological forces unleashed by stress” (183). Likewise, keeping one’s room clean (and keeping at least one room beautiful) is both a signal of maturity to the outside world and a representation of the effort, purpose, and imaginative drive that come together to produce something good and worthwhile. Here, Peterson suggests that one’s home, or at least one room in it, can be analogous to a work of art—a way of imposing order on the chaos of the imagination and using that order to express oneself to others.
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